9 Effective Ways to Promote Your Blog on Social Media
Do you spend precious time writing killer, quality content for your blog? Do you reap all the benefits from your content marketing? If not, you may not be marketing your content effectively!
Try taking a survey among webmasters, marketers or bloggers on what they think it means to promote blogs on social media. The majority would say that it means to share your blog on your profile or page on Facebook, LinkedIn, Twitter and Google+. But actually, doing this is not even half the battle.
So, if you are among the ambitious and would like to go beyond popular social networking sites in the name of "marketing your blog on social media", suggest you read on for some truly effective tips to make your blog shine across social media.
The following are some ways you can prepare your blog content to be socially shareable, and some unique social platforms (other than the mundane Facebook, Twitter and LinkedIn) to share your blog posts on.
So, the content you produce must be intriguing and useful, containing unique information rarely found anywhere else. Even if the content is found in other places on the web, the way you present your content must be intriguing enough for your social media savvy readers.
Say you create a post about 10 Things You Must Ask Your SEO Agency. The title of this particular post seems like it is going to give you useful content. But does it really excite you? Hold on to that thought.
A little change in the tone and style of your posts’ titles may get you more exposure. This is because often email or RSS feed subscribers of your blog may have subscribed to other blogs in your niche too. With overcrowded information lists in their feedreader or inboxes, a creative title may save you from getting lost in the crowd.
Take a look at a sample screenshot of a list of blog titles as seen in a feed reader. Incidentally, all of the titles shown are intriguing enough to tempt the reader to open it. Eventually, the reader will share it if he/she finds the content interesting.
Social media is all about sexy visuals that are big and colorful. If your blog does not have a unique/recognizable opening image (for example, like we do at WooRank) or any image at all, people will be less inclined to share it. Rather than explain any more of this criteria why don’t you take a tour of our own blog to see how we use images.
To help, there are free tools for creating blog graphics, likeCanva. You can also share infographics, which are images containing the content. You will find free tools to create infographics in our previous post on the topic.
How Do I Make Money Blogging on Facebook?
You can make money blogging on Facebook by selling products or services or through affiliate marketing or sponsored posts. You can also open a shop on Facebook. If you want to make the most money as a blogger, though, it’s best to create an independent blog using a popular blogging platform such as WordPress, Squarespace, or Wix.
Facebook is the most popular social media channel in the world. In the US alone, Facebook has more than 221 million users. As a blogger, you simply can’t afford to ignore this social media giant.
- Free: You don’t need to pay a dime to blog on Facebook.
- Large user base: Facebook has a huge active base of users that includes nearly all ages.
- Easy: It’s easy to get started blogging directly on Facebook.
- Less reader resistance: Many social “scrollers” prefer to remain on the social channel they’re currently on. When you blog directly on Facebook, followers can read your posts without leaving Facebook.
- Possible Facebook visibility advantage: Facebook loves for you to keep your followers on the social channel rather than sending them to another site. Facebook may reward you for blogging directly on Facebook by boosting blog post visibility in your followers’ Facebook news feeds
- No organization tools: There’s no way to organize or categorize your Facebook blog posts.
- Limited formatting features: Blog post formatting capabilities on Facebook are extremely limited; poor formatting often leads to a subpar reader experience.
- Hard to build a brand: You don’t get a private domain on Facebook, which makes building a brand and reputation for your blog extremely difficult.
- Search disadvantage: You have more control over search engine optimization (SEO) on your own blog than you do on Facebook blog posts.
- Monetization is limited: There aren’t as many ways to monetize your blog on Facebook as there are on your own website. For example, you can’t make money from advertising on your Facebook blog.
- Complete blog content is hard for users to find: While new Facebook blog posts show up fine in feeds, it takes a lot of effort for followers to go back and find your other blog posts; that’s something visitors to a standalone blog site can do quite easily.
- Facebook is not widely used for traditional blogging: While people promote their blogs on Facebook, the platform is not as popular for hosting actual longer-form (over 300 words) blog posts.
- Could lose all your work: You’re at Facebook’s mercy; they could remove your blog content at any time (though you’d likely receive a warning before they did so).
Is Facebook the Right Blogging Platform for You?
Blogging on Facebook makes a lot of sense for some people but whether it’s right for you depends on your goals. If you don’t already have a website for your blog—and you’re not sure you want to commit to starting your own blog yet—blogging on Facebook is an easy way to get started as a blogger.
If you want to make money blogging, I recommend that you create your own blog and use it as your primary blogging platform. This gives you the most control over your site and the best chances of turning a profit. That being said, you can and should still create and use a Facebook page to promote your blog. You also may want to blog directly on Facebook from time to time as it could give you a slight engagement and visibility advantage.
The Best Facebook Blogging Alternative
While you can use Facebook to blog, you’re at Facebook’s mercy on who’ll see your posts and when they’ll see them. For example, say you build a Facebook follower base of 100,000. Not all those people will see all your blog posts. In fact, on average, you can count on less than 5% of your fans seeing every post unless you support all that content through paid advertising—which would get very pricey, very fast.
Don’t get me wrong; Facebook is a marvelous marketing and promotional tool for bloggers; it’s just not an ideal blogging platform. If you are serious about building a successful blog, I recommend you create your own website using a top blogging platform. Then, use Facebook as a social channel to spread the news about your blog, engage followers, build a community, and promote your products or services.
In my opinion, the best alternative to creating a Facebook blog is to set up a self-hosted WordPress blog using Bluehost as your hosting provider. This gives you the opportunity to have your own domain, brand your blog, scale it as your business grows, and design your blog the way you want it to look. It also lets you fully tap into the power of search engine optimization (SEO) so your blog content has a better chance of being visible in Google searches.
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Feel like a social media expert yet? Don’t worry. We know it’s a lot to process. And that’s only a sampling of social. If you’re looking for ways to branch out into new social territory when you get the hang of a few major channels (the ones that work best for your audience), look into other platforms, like YouTube ( a social biggie ), Tumblr, Reddit, Medium, Snapchat, and more. There are Google communities, vlogs, and reblogging to master next.
Just know this: Each social media platform offers you different ways to promote your blog. Not only do they differ by algorithms and operating models but also on character limits and image sizes, community interaction, main demographics, and the tactics that make digital marketing efforts successful on each one. It will take time to find your social groove (and stay on top of ever-changing social trends and models), but putting your best efforts into promoting your blog on social media will lead to your end-of-the-rainbow gold: more eyes on your A+ blog. Score!
About the Author : Ellice
Armed with 10+ years of experience in social (a lifetime in internet years), Ellice is DreamHost’s resident social media marketing expert. A native Angeleno, her passions include trivia, bunnies, bowling, and social justice for all.